Precious metals, gold selling and secure quote workflows
Private platform in active developmentWebpulse is building Gold Aurum as a secure SaaS platform for people who want to sell gold through two clear routes: an online quote journey or a selling pack request. The frontend is complete, with backend work in progress around the quote-flow engine, Supabase, Metals API and Royal Mail API.
Gold Aurum
The frontend direction is complete while backend quote, pricing and fulfilment integrations continue.
Client
Gold Aurum
Sector
Precious metals and gold selling
Build
Full SaaS platform in progress
Stack
Supabase, Metals API and Royal Mail API
Delivery scope
The frontend direction is complete while backend quote, pricing and fulfilment integrations continue.
Project evidence
This is transparently presented as a private build in progress. No public launch, transaction or revenue claims are made.
Key product decision
The platform separates online estimation and selling-pack routes so users can choose a clear process without weakening trust or oversimplifying a high-value transaction.
What happens next
Complete and validate backend pricing, identity, fulfilment and operational controls before public launch.
Project breakdown
This case study explains the problem, strategy, build decisions and supported outcome behind the Gold Aurum project.
01 / Problem
Selling gold online needs a high level of trust. Visitors need to understand how the process works, get an estimated price quickly and feel confident before they take the next step.
Gold Aurum needed a platform that could support two selling routes: a fast online estimate journey and a selling pack request. The experience had to make the process feel clear, secure and reassuring, while still leaving room for the backend logic needed behind quotes, pricing and fulfilment.
Gold Aurum
The problem
02 / Strategy
Webpulse has built the frontend for Gold Aurum and is progressing the backend around the quote flow, data layer and external API integrations. The platform is being shaped as a full SaaS system rather than a simple brochure website.
The customer journey focuses on clarity: users can understand the selling process, request an estimated price and choose whether they want to continue online or use a selling pack route. This gives the platform a more guided experience for a sensitive, high-trust transaction.
Gold Aurum
The business challenge
03 / Build
The build focused on the real actions people needed to take, from the public-facing journey to the internal steps needed to manage the work properly.
Gold Aurum
Features built around secure quote and selling routes.
04 / UX decisions
The main UX challenge is trust. A user selling gold needs clear steps, plain language and reassurance before they share details or continue through a quote journey.
The platform is structured around two simple routes so visitors do not have to decode the process themselves. They can either move through the online estimate route or request a selling pack, depending on how they prefer to proceed.
Because Gold Aurum handles a high-value workflow, the interface needs to feel calm, secure and credible. The design avoids gimmicks and keeps the emphasis on price clarity, process confidence and next-step guidance.
Gold Aurum
UX and design thinking
05 / Outcome
Gold Aurum now has a complete frontend direction for a secure gold-selling SaaS platform, with backend work progressing around the quote-flow engine and external API integrations.
The project gives the business a stronger digital foundation for a platform preparing for launch, with support for fast online estimates, selling pack requests and a more reassuring gold-selling journey.
Gold Aurum
Outcome
Private build in progress. This case study shows the platform direction and build decisions without claiming a public release.
Build stack
The stack supports the public journey and the operational layer behind it. Technology is shown as implementation context, not as a substitute for product decisions.
Product judgement
Key decision
The platform separates online estimation and selling-pack routes so users can choose a clear process without weakening trust or oversimplifying a high-value transaction.
Next practical phase
Complete and validate backend pricing, identity, fulfilment and operational controls before public launch.
Build something similar
The enquiry form will carry this project into the brief, preselect SaaS dashboard or portal and ask what should stay similar, what must change and which business outcome matters most.
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