Precious metals, gold selling and secure quote workflows

Building a secure SaaS platform to help people sell gold with more clarity and confidence.

Webpulse is building Gold Aurum as a secure SaaS platform for people who want to sell gold through two clear routes: an online quote journey or a selling pack request. The frontend is complete, with backend work in progress around the quote-flow engine, Supabase, Metals API and Royal Mail API.

Gold Aurum

Secure precious metals SaaS platform in progress

SupabaseMetals APIRoyal Mail APIQuote-flow engine

Client

Gold Aurum

Sector

Precious metals and gold selling

Build

Full SaaS platform in progress

Stack

Supabase, Metals API and Royal Mail API

Project breakdown

What changed and why.

A concise look at the problem, the decisions behind the build and the user journey Webpulse shaped for this project.

01 / Problem

The problem

Selling gold online needs a high level of trust. Visitors need to understand how the process works, get an estimated price quickly and feel confident before they take the next step.

Gold Aurum needed a platform that could support two selling routes: a fast online estimate journey and a selling pack request. The experience had to make the process feel clear, secure and reassuring, while still leaving room for the backend logic needed behind quotes, pricing and fulfilment.

Business friction

Gold Aurum

The problem

02 / Strategy

The business challenge

Webpulse has built the frontend for Gold Aurum and is progressing the backend around the quote flow, data layer and external API integrations. The platform is being shaped as a full SaaS system rather than a simple brochure website.

The customer journey focuses on clarity: users can understand the selling process, request an estimated price and choose whether they want to continue online or use a selling pack route. This gives the platform a more guided experience for a sensitive, high-trust transaction.

Project structure

Gold Aurum

The business challenge

Create a secure SaaS platform direction for a high-trust precious metals workflow.
Let users get an estimated price for selling gold quickly online.
Support two clear selling routes: online selling and selling pack request.
Build a quote-flow engine that can support live precious metals pricing logic.
Prepare backend integration with Supabase, Metals API and Royal Mail API.
Keep the interface clear, reassuring and conversion-focused without making high-value transactions feel rushed.

03 / Build

Features built around secure quote and selling routes.

The build focused on the real actions people needed to take, from the public-facing journey to the internal steps needed to manage the work properly.

Built workflow

Gold Aurum

Features built around secure quote and selling routes.

Secure SaaS platform direction
Frontend platform build
Backend workflow in progress
Online gold estimate journey
Selling pack request route
Quote-flow engine direction
Supabase platform foundation
Metals API integration direction
Royal Mail API integration direction
Trust-led precious metals UX

04 / UX decisions

UX and design thinking

User journey

Gold Aurum

UX and design thinking

The main UX challenge is trust. A user selling gold needs clear steps, plain language and reassurance before they share details or continue through a quote journey.

The platform is structured around two simple routes so visitors do not have to decode the process themselves. They can either move through the online estimate route or request a selling pack, depending on how they prefer to proceed.

Because Gold Aurum handles a high-value workflow, the interface needs to feel calm, secure and credible. The design avoids gimmicks and keeps the emphasis on price clarity, process confidence and next-step guidance.

05 / Outcome

Outcome

Gold Aurum now has a complete frontend direction for a secure gold-selling SaaS platform, with backend work progressing around the quote-flow engine and external API integrations.

The project gives the business a stronger digital foundation for a coming-soon platform that can support fast online estimates, selling pack requests and a more reassuring gold-selling journey.

Proof and status

Gold Aurum

Outcome

Project links

Public launch details are coming soon. The case study shows the platform direction and build decisions without claiming a live release.

Next step

01 / Problem

The problem

Selling gold online needs a high level of trust. Visitors need to understand how the process works, get an estimated price quickly and feel confident before they take the next step.

Business friction

Gold Aurum

The problem

Build stack

The technology behind the project.

Each tool was chosen to support the way the project needed to work — from the public journey to the admin, booking, enquiry or payment flow behind it.

SupabaseMetals APIRoyal Mail APIQuote-flow engineSecure platform UXFrontend platform build

Public launch

Public launch details are coming soon.

This project is still in progress, so the public link is not available yet. The case study focuses on the platform direction, user journey and build decisions completed so far.

Public launch coming soon. Speak to Webpulse if you want to build a similar platform or quote-led workflow.

SaaS Development Web Design London Contact Webpulse

Next step

Build something similar with Webpulse.

Tell us what you are trying to improve. Webpulse will help you turn the idea into a clear website, app, booking flow or software system that people can actually use.