01 / Problem
The problem
Grain Grill operates in an area where major marketplace delivery apps such as Uber Eats and Just Eat were not properly serving customers. That left the restaurant needing its own direct digital ordering route instead of depending on platforms that were not covering the area.
Without a branded app, customers had fewer convenient ways to browse the menu, choose delivery or collection and pay online. The restaurant also needed more control over the customer journey and the operational process behind each order.

Grain Grill
The problem

